Normally we think of advertising as a price to pay to consume the content that interests us. Our branded content approach seeks to turn this reality around.
PERSONALISATION MEETS ATTRIBUTION.
Getting noticed in a crowded space hinges on your ability to produce memorable, captivating content.
Just creating something pretty isn't enough. Content is most impactful when it strongly resonates with a connected group of people.
The key to efficient communications lies in utilising data to understand underlying cause and effect relationships.
Create 'Hero' content designed to take advantage of major events such as a new product launch and reach the masses.
Create 'Hub' content designed to develop a consistent, engaged audience consisting of your ideal target customers.
Create 'Help' content designed to provide clear answers to search queries and consumer questions about your industry/brand.
Marketers tend to say they want more. More time. More budget. More creative talent. Yet resources are often limited.
Brands need to look for new ways to connect with their audience, impact them in creative ways and convey the values they represent at scale.
Where input from Creative & Personalisation meet Attribution. Data drives statistically significant results.